Hands reviewing a project portfolio in a warm, sunlit interior

The Story of IDEA

The Founders

The Founders

Two perspectives shape every IDEA project: how a space is engineered to perform and how it is experienced by the people within it.

Andrea Battistini

Born and raised in Italy's Wellness Valley, Andrea grew up inside his family's practice, Idea Piscine Italy, precision and Italian craftsmanship, learned firsthand rather than in a classroom. Since relocating to the US in 2022, he's brought that engineering depth to five-star hotels, developments, and private residences nationwide, work built to perform, not just to open well.

Born and raised in Italy's Wellness Valley, Andrea grew up inside his family's practice, Idea Piscine Italy, precision and Italian craftsmanship, learned firsthand rather than in a classroom. Since relocating to the US in 2022, he's brought that engineering depth to five-star hotels, developments, and private residences nationwide, work built to perform, not just to open well.

Andrea Battistini and Jennifer Raphaelson, founders of IDEA

Jennifer Raphaelson

Raised in a family design business and certified as a holistic health coach, Jennifer brings a different kind of expertise, understanding how a space is actually lived in, not just how it looks. Her background in design and thermal wellness consulting shapes every project around comfort, recovery, and the way people use these environments daily.

Raised in a family design business and certified as a holistic health coach, Jennifer brings a different kind of expertise, understanding how a space is actually lived in, not just how it looks. Her background in design and thermal wellness consulting shapes every project around comfort, recovery, and the way people use these environments daily.

Vintage image of IDEA team on-site during a pool installation in Italy

30 YEARS OF ITALIAN HERITAGE

This is where IDEA began: Italy, 1987.
More than 1,000 projects and one continuous family practice later, the knowledge behind our work has been inherited, tested, and refined on site. It is the standard we bring to every project today.

Vintage image of IDEA team on-site during a pool installation in Italy

30 YEARS OF ITALIAN HERITAGE

This is where IDEA began: Italy, 1987. More than 1,000 projects and one continuous family practice later, the knowledge behind our work has been inherited, tested, and refined on site. It is the standard we bring to every project today.

HOW IDEA WORKS

The Principles Behind Our Projects

View over an IDEA pool installation with rolling hills in the distance
View over an IDEA pool installation with rolling hills in the distance

Built for longevity

Every project includes ongoing maintenance, aftercare, and direct access to the team who built it, long after installation is complete.

Designed around real life

Every environment is shaped around how it will actually be experienced and used, ensuring the space functions as beautifully as it looks.

Complete transparency

Every material and decision is clearly explained, so clients understand what goes into their space, why it matters, and what they are investing in.

Infinity pool

GET IN TOUCH

Every project starts with a conversation

Infinity pool

GET IN TOUCH

Every project starts with a conversation

Infinity pool

GET IN TOUCH

Every project starts with a conversation